Consumer Behavior

              The term consumer behavior is defined as the behavior that consumers display in searching for ,purchase, using,evaluating,and disposing of products and services that they expect will  satisfy their needs.Consumer behavior focuses on how individuals make decisions to spend their available resource (time,money, effort) on consumption- related items.

  (Leon G.Schiffman, Leslie Lazar Kanuk , Consumer Behavior 9th Edition) 

Book to read

Recommended book to read : Marketing Research An Applied Orientation Global Edition, Naresh K. Malhotra
Book Content :http://www.gbv.de/dms/zbw/595289436.pdf

Why Marketing Research

Marketing research is very important for every business. To have a successful business in the competitive and growing market any business should be kept up with new market trends. In this case marketing research is doing a vital role.Marketing research is help to understanding your target market and increasing sales.

Five Reasons Why Market Research Matters

http://www.marketingprofs.com/opinions/2013/23874/five-reasons-why-market-research-matters-and-five-tips-for-using-it

The Market Research Process

 http://www.mymarketresearchmethods.com/the-market-research-process-6-steps-to-success/

Marketing Research

Marketing research is the function that links the consumer,customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate,refine , and evaluate marketing actions;monitor marketing performance;and improve understanding of marketing as a process.

Marketing research specifies the information required to address these issues,designs the method for collecting information,manage and implements the data collection process,analyzes the result,and communicates the findings and their implications. ( American Marketing Association)

Marketing World

MKT World created to exchange of ideas, information, and experiences related to marketing subjects. MKT World is providing educational information about marketing research, Marketing communication and consumer behavior.